Accell Property Management

Yesterday, the Orange County Regional Chapter of the Community Associations Institute held its first Springtime Showcase Forum.  Accell Property Management, Inc. was happy to sponsor and participate in the educational sessions.  Our own Director of Public Relations, Ramona Acosta, was a panelist for the social media presentation entitled, “Rounding the Bases of Social Media,” with Tim Desmond of Antis Roofing & Waterproofing, Inc. and Ash Kumra of Dreamitalive.com.  If you are interested in learning more about social media, but were unable to attend the forum, we have included a copy of our outline for you.  If you have any questions, or would like additional information from the program, please comment below.

1. What is Social Media and Why is it so Important?
   1. Different social media platforms
      1. First Base – Facebook
      2. Second Base – Twitter
      3. Third Base – LinkedIn
      4. Home Plate – Blog
      5. Pitcher’s Mound – Website
2. Who are the fans?
   1. 71% of users are employed
   2. 15% of users are students
3. Benefits
   1. Attraction to Conversion to Promoters
4. Social Media Directs Customers to Your Website
   1. Potential Customers
   2. First Impression
5. What is Your Game Plan?
   1. Be Active
   2. The Blog as Central Command
6. Lead With Value
   1. Be Proactive
   2. Real Time Knowledge
   3. Use Humor
7. Social Media is Social
   1. Social Media is a two-way conversation.
   2. Build Community
   3. Be a Creator or a Critic
8. Choose Your Personality
   1. What are you trying to accomplish?
9. Rules of Engagement
   1. The difference between a Personal Page and a Business Page
10. Time Commitment
    1. How much time are you willing to invest?
    2. Relationship Based Industry